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Trigby Bicycle Co. is a fictional custom bike shop in Madison, Wisconsin, founded by the fictional Gordon Trigby (he's a real standup fictional guy).

I developed a business concept for Trigby focused around a simple, timeless aesthetic—with a touch of modern-day design sensibilities—to highlight the company's core values: quality, service, and community. The good people at Trigby believe in products designed for function and form. They believe in products that are custom-built, and built to last.™